It might be hard to imagine, but email marketing is still one of the most effective forms of advertising around. How can that be when everyone you know hates junk mail? No one reads it, it goes straight in the trash. Well, proper email marketing isn’t going to look like junk to your target audience.

Everyone who owns or manages vacation rentals will quickly become familiar with their seasonal traffic. After the first couple years of operation, you may find yourself wondering if there’s anything to do to remedy your seasonal slumps. It can be extremely frustrating knowing there’s a beautiful property sitting vacant.

WiFi is much more than just an amenity – these days, it’s more of a utility. Our society essentially exists on the internet now, so it’s safe to say that your guests need it. For that reason, a poor WiFi signal can amount to a major strike against your property’s ratings.

Setting effective and profitable rates is a major hurdle for vacation rental owners and first-time managers. And rightfully so, it’s a big subject that requires research and constant monitoring. Of course, it’s possible to set a flat rate that guests find fair and allows you to make a profit. But your occupancy will be severely limited, and success is certainly short-lived.